Dear SBB Community member This discussion is about your opinion of electronic advertising on the train. As well as placing your [vote](https://community.sbb-tickets.cc/en/polls), we’d love to see your qualitative feedback in the comments. Important: There is advertising on some trains already but only in the form of posters. We would like to find out whether electronic advertising spaces should also be used in future. We are primarily interested in the following points: - Why did you vote ‘Yes’ or ‘No’? - What would disturb/distract/upset you? - What would NOT cause you any problems? - Would advertising be basically OK but only, for example, without moving images? We know there are different opinions on this topic. Nevertheless, we would like to discuss it openly and reflect on it together with the SBB Community. Thank you for taking part. We look forward to reading your feedback in the comments🔽! SBB CFF FFS PS: The image was generated with AI and is provided for visualization purposes only. The label 'AI Generated' has been applied, but it cannot always be displayed fully visibly in every format. Therefore, we mention it here.

How do you feel about electronic advertising on trains?

SBBCFFFFS

Dear SBB Community member

This discussion is about your opinion of electronic advertising on the train. As well as placing your vote, we’d love to see your qualitative feedback in the comments.

Important: There is advertising on some trains already but only in the form of posters. We would like to find out whether electronic advertising spaces should also be used in future.

We are primarily interested in the following points:

Why did you vote ‘Yes’ or ‘No’?
What would disturb/distract/upset you?
What would NOT cause you any problems?
Would advertising be basically OK but only, for example, without moving images?

We know there are different opinions on this topic. Nevertheless, we would like to discuss it openly and reflect on it together with the SBB Community.

Thank you for taking part. We look forward to reading your feedback in the comments🔽!

SBB CFF FFS

PS: The image was generated with AI and is provided for visualization purposes only. The label ‘AI Generated’ has been applied, but it cannot always be displayed fully visibly in every format. Therefore, we mention it here.

Gedaiyu63

SBBCFFFFS I will only agree to have electronic advertising on trains if the use of your service if totally free from now on.

OSt

Werbung in jeder Form ist nervig. Würde es einen signifikanten Beitrag dazu leisten, damit die Ticketpreise nicht noch weiter steigen? Kann man den erwarteten Effekt quantifizieren?

Kaicauhee86

Hi OSt I’ve seen Trams with advertising and it nerves me when the Tram schedule screen is not working but the advertising is still working!!!!
If the advertising would bring prices down then that might be a good thing, however, if the advertising is to collect more revenue under the guise of keeping prices down but finds its way into executives bonuses then, no thanks!
If advertising is introduced on trains then I would expect those trains to be 100% clean, the toilets clean and working, the stations clean [hopefully Basel will get cleaned very soon as all the renovations are finished / almost finished and the station is quite dirty.]

Otherwise, I live in pure luxury here in Switzerland with all the public transport compared to other countries.

Nessie

Advertisements are distracting and ‘nervig’. In an earlier SBB poll, most people said they enjoyed looking out of the window (others may be catching up on work, news, etc on laptop or phone). Please do not now bombard us with a whole lot of content we do not want to see. That continuous movement/flickering even (or especially) at the corner of one’s eye can lead to travel sickness and, worse, severe headaches. Please do not exploit the fact that we are a captive audience.

Redexposure80

We are bombarded 24/7 with ads everywhere we go or look these days. It would be nice to have one place where we don’t have ads shoved down our throats. Please, no ads. It’s all too much.

Czimm28

Two reasons why I would prefer not to see advertising: first, we live in a world where we are bombarded by content, much of it unwanted. At best, it’s “noise” pollution — at worst it corrodes our social mental health. Second, ticket costs are already high and I doubt that advertising revenue would find its way to lower prices for customers.

Roachaithiqu96

Adverts should be short so that the main purpose of the screens, that is providing info about the ongoing trip, is maintained. Also, don’t advertise anything related to fossil fuel or meat.

Schnappi37

I’m tired of seeing ads everywhere I look. Please don’t do this.

Piehise57

If there is advertising on the SBB screens, people will stop looking at the screens - thereby missing important travel information for which the screens are intended.

Damdam

The screens are informative, some people snooze on the train and wake up looking for information if they missed their stop. A glance at the screen is all they need to be reassured. This might seem as silly but it is one example of how those screens would lose their purpose if you have to wait for the information to be displayed after ads. There are other examples, some people have anxiety, the screes info helps to stay grounded. On top of that we are exposed everywhere to advertisement, it’s mentally draining without being conscious about it. Trains don’t need to become another consumerism platform. Let’s just keep them for what they are, a service to transport the population.

coffeeman8193

For me it would be only acceptable, if SBB would introduce a 3rd class, where the travelers would have to consume/tolerate the advertising, but also the tickets would be cheaper.

Thoisheasu91

Ich fahre gerne Zug und möchte dies weiter geniessen können.
Ich zahle mein Ticket und dann muss ich noch Werbung schauen, nein danke. Es ist bereits unmöglich umzusteigen ohne Sinnesübflutung (zB.Unterführung Bhf Bern). Ich bin Kunde nicht das Produkt, bitte verkauft meine Aufmerksamkeit nicht an die Werbeagenturen.
Bitte haltet euer Niveau über dem der Postautos.

Freq_traveller

Tut das bitte auf keinen Fall! In den Kommentaren hier sind zahlreiche dagegen Gründe aufgeführt.
Ich möchte nur noch einen zusätzlichen persönlichen anführen: Das bedeutete für mich, dass ich auch in SBB-Zügen nur noch eine extrem eingeschränkte Auswahl an Sitzplätzen hätte, da ich mich grundsätzlich nicht auf solche mit Sicht auf Werbebildschirme setze. Leider muss ich das heute in praktisch allen Fahrzeugen der Nahverkehrsbetriebe so tun.

Kixiedeen59

The train ride is one of the few places where one can relax, think and reflect when watching landscapes. Advertisement has no place in trains. Find other ways to make money.